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  1. Atlanta: the experiment
  2. Words we use
  3. Win rate

Win rate

Of the answers that name an organization, how many pick it. It shows whether being mentioned turns into being chosen.

Every organization, by role

Other terms

  • AI engine
  • Question
  • Answer
  • Shared study
  • Own study
  • Named
  • Picked (recommended)
  • Cited (source)
  • From memory
  • Share of voice
  • Top five
  • Head-to-head
  • Cluster
  • Buyer's job
  • Home field
  • Move
  • Re-measure

Published by PursueATL. Research by Resonate Labs. Data collected September 2026.

Research byResonate Labs

Resonate Labs studies how AI engines describe organizations, and did the research behind this project: 2,290 questions asked of ChatGPT, Claude, Gemini and Perplexity, every source traced.

  • How a study works
  • How the questions are generated
  • How results are measured
  • The Invisible Shortlist, a free field guide
  • How B2B buyers research vendors with AI
  • What is GEO?
  • The GEO white paper
  • Check your own AI visibility
  • A sample report
  • Pricing

The experiment

  • The experiment
  • Stories to own
  • Your part
  • Tracker
  • The research
  • Read the answers
  • Find your door
  • Business events
  • Join the Discord

Find your part

  • Programs and spaces
  • Investors
  • Universities
  • City and state
  • Media and storytellers
  • Communities

Stories Atlanta should own

  • Atlanta is rising.
  • Atlanta is where payments get built.
  • You can raise here, all the way to Series A.
  • Senior engineers build careers here.
  • Every campus here launches companies.
  • Georgia backs the companies that build here.
  • There's a door here for every founder.

About the project

  • What is this?
  • How we measured
  • Words we use

PursueATL publishes this and is left out of every figure. No organization paid to be included. Questions or corrections: [email protected]

© 2026 PursueATL · Research by Resonate Labs