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  1. Atlanta: the experiment
  2. Words we use
  3. Buyer's job

Buyer's job

In an own study, what the person asking is trying to do: name a problem, make a shortlist, compare, or check a choice.

How own studies are built

Other terms

  • AI engine
  • Question
  • Answer
  • Shared study
  • Own study
  • Named
  • Picked (recommended)
  • Cited (source)
  • From memory
  • Share of voice
  • Win rate
  • Top five
  • Head-to-head
  • Cluster
  • Home field
  • Move
  • Re-measure

Published by PursueATL. Research by Resonate Labs. Data collected September 2026.

Research byResonate Labs

Resonate Labs studies how AI engines describe organizations, and did the research behind this project: 2,290 questions asked of ChatGPT, Claude, Gemini and Perplexity, every source traced.

  • How a study works
  • How the questions are generated
  • How results are measured
  • The Invisible Shortlist, a free field guide
  • How B2B buyers research vendors with AI
  • What is GEO?
  • The GEO white paper
  • Check your own AI visibility
  • A sample report
  • Pricing

The experiment

  • The experiment
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  • Your part
  • Tracker
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  • Read the answers
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Find your part

  • Programs and spaces
  • Investors
  • Universities
  • City and state
  • Media and storytellers
  • Communities

Stories Atlanta should own

  • Atlanta is rising.
  • Atlanta is where payments get built.
  • You can raise here, all the way to Series A.
  • Senior engineers build careers here.
  • Every campus here launches companies.
  • Georgia backs the companies that build here.
  • There's a door here for every founder.

About the project

  • What is this?
  • How we measured
  • Words we use

PursueATL publishes this and is left out of every figure. No organization paid to be included. Questions or corrections: [email protected]

© 2026 PursueATL · Research by Resonate Labs